About us
At Thrive Academy, we are more than a school — we are a family united by our passion for Jiu Jitsu and our commitment to personal growth.
our history
be part of our history
Thrive Academy has deep roots in Winnipeg’s martial arts community, with a history dating back to the mid-1990s.
Founded with the vision of creating a space where Brazilian Jiu Jitsu could be taught with excellence and integrity, the academy has evolved under the visionary leadership of Professor Daniel Cobb. What began as a training center has transformed into a full development ecosystem — focused not only on combat techniques but on shaping strong, resilient individuals and leaders.
Our journey is defined by passion, dedication, and an unwavering commitment to the success of our students.
Thrive Academy takes pride in being a unique environment where business leaders and their families come together and thrive.
More than just training, you’ll become part of a valuable network — building meaningful connections both on and off the mat. Here, networking happens naturally, in a space defined by mutual respect and shared ambition.
networking
life lessons
methodologhy
A Legacy of Excellence academy
Over the years, Thrive Academy has been home to countless champions — both on and off the mat.
Our students have achieved victories in local, national, and international competitions, but our greatest accomplishments lie in the personal transformations we witness every day: the growing confidence of children, the overcoming of personal challenges by adults, and the strong family bonds that endure for a lifetime.
FROM DANIEL COBB
black belt
I'm Daniel Cobb, Professor and Head Instructor here at Thrive Academy. With extensive experience training students of all ages—from Little Ninjas to adults—there is nothing better than seeing them grow and transform firsthand.
But more important than the martial arts skills they learn… is the personal skills they develop and carry for life. Because Jiu Jitsu is so much more than just techniques and earning the next belt. It's about developing confidence, discipline, character, focus, and respect.
With every class we teach, our students are growing in mind, body, and character. That's because martial arts provides instant positive feedback. Through learning to focus on core movements and principles, students develop discipline and respect. They can instantly see and feel a difference in their abilities, making them destined to build confidence, self-awareness, and self-respect...
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Whether you're a child discovering martial arts for the first time, a teenager building leadership skills, or an adult seeking transformation, our methodology applies to everyone. We create an environment where every student—regardless of age or experience—can thrive.
And of course, it's a ton of FUN! That's why I'm passionate about teaching Jiu Jitsu to this community, and why I know you're going to LOVE training at Thrive Academy.
Our five-pillar philosophy—Dare Big, Fail Forward, Adapt Quickly, Level Up, Thrive—guides every class and every student. We don't just teach techniques; we teach a philosophy for life that transforms how you approach challenges, relationships, and your goals.
So please explore our programs below to find the perfect fit for you or your family. Your transformation journey starts here.
Thanks!
Our values
At Thrive Academy, our values are the backbone of everything we do.
Humility
Recognizing that there is always something new to learn.
Respect
For yourself, your peers, your instructors, and the art.
Equality
Everyone is welcome and treated fairly, regardless of age, gender, or skill level.
Persistence
The ability to keep going, even in the face of challenges, and to strive for continuous improvement.
Brand Promise
in Action
Is lived daily at Thrive Academy. You'll see students DARE BIG when trying a new technique, PERSEVERE when learning from a mistake, ADAPT QUICKLY to a new training partner, LEVEL UP in each session, and ultimately THRIVE, flourishing in their personal and Jiu Jitsu journey.
LEARN ABOUT THE METHODOLOGY
serving all members of the community
We pride ourselves on being Winnipeg's premier Jiu Jitsu academy, serving all members of the community.
Our commitment extends beyond the mat; we strive to positively impact each individual's life by fostering a healthy lifestyle, self-confidence, and a sense of belonging. At Thrive Academy, everyone is welcome
to discover the power of Jiu Jitsu.
Why We Are Different?
Our methodology, experienced leadership, exclusive networking environment, and unwavering commitment to personal development set us apart. We're not just a martial arts academy; we're a catalyst for transformation, where each student is encouraged to become the best version of themselves.
location
We are conveniently located in the heart of Winnipeg, making it easy for all members of our community to access.
181 Stradbrook Ave, Winnipeg, MB R3L 0J4, Canada